Jaouda Ghani Retail Display Campaign
Jaouda Ghani retail display campaign created for the back-to-school season, combining playful POS design, bilingual branding, and supermarket display materials to increase product visibility in Morocco.
Category
Retail POS Design
Client
Jaouda
Start Date
2019
Designer
Ayoub Hadidi
Project Description
Jaouda Ghani retail display campaign was created for the back-to-school season to promote Ghani yoghurt inside Moroccan supermarkets. The project focused on building a playful and colorful point-of-sale experience using strong product visibility, bilingual communication, fresh fruit visuals, and engaging characters designed to attract children and families.
THE STORY
For this campaign, Jaouda needed an attractive supermarket display that could highlight the Ghani product range during the school season. The objective was to create a retail POS design that feels fresh, joyful, and easy to notice in busy store environments while keeping the Jaouda brand identity visible and consistent.
OUR APPROACH
The approach was to combine playful illustration, bright fruit elements, clear bilingual messaging, and strong shelf branding across different display formats. I designed the main visual direction, side panels, headers, product graphics, and in-store display materials to create a complete and engaging supermarket presence for Jaouda Ghani.